What perfumes do celebrities wear?
It’s no surprise we’re curious – in the world of luxury fragrances, celebrity influence reigns supreme.
Whether it’s Johnny Depp’s rugged appeal selling millions of bottles of Dior Sauvage or Marilyn Monroe’s legendary quote about wearing “only Chanel No. 5 to bed,” the connection between stars and scents shapes the perfume industry in profound ways.
But which perfumes do celebrities wear by choice, and which are they paid to promote? Our comprehensive guide reveals both the official brand partnerships and the genuine personal preferences of over 80 A-list celebrities, from classic Hollywood icons to today’s biggest names.
Understanding Celebrity Fragrance Associations
When asking; which perfumes do celebrities wear? It’s worth noting that fragrance endorsements fall into two distinct categories.
First, there are official brand ambassadorships – lucrative contracts where stars become the face of a fragrance through campaigns, advertisements, and red-carpet appearances. Think Timothée Chalamet’s partnership with Chanel Bleu or Jake Gyllenhaal’s sailing adventures for Prada Luna Rossa Ocean. These relationships are carefully crafted marketing strategies designed to align a celebrity’s image with a brand’s identity.
Then there are personal choices – the fragrances celebrities actually purchase and wear in their daily lives. These authentic preferences, often revealed in interviews or spotted by eagle-eyed fans, offer fascinating insights into stars’ personal tastes. When Beyoncé chooses By Kilian’s Angels’ Share or Sofia Richie Grainge reaches for Jo Malone’s English Pear & Freesia, they’re making genuine style statements.
Why Celebrity Fragrances Capture Our Imagination
The psychology behind celebrity fragrance choices runs deep. When we wear the same scent as our favourite star, we’re not just buying a perfume – we’re buying into a lifestyle, an aspiration, a moment of connection with someone we admire. It’s why Creed Aventus became a phenomenon after word spread about its celebrity following, and why vintage fragrances like Chanel No. 5 maintain their allure decades after Marilyn Monroe’s endorsement.
Margot Robbie & Jacob Elordi for Chanel Nº 5
Adam Driver for Burberry Hero
How to Navigate The Complete 2026 Guide to Celebrity-worn Fragrances
The comprehensive table below features verified sources for each celebrity-fragrance pairing. We’ve distinguished between official partnerships and personal preferences, and provided direct links where available to confirm each association.
Whether you’re searching for your next signature scent or simply curious about celebrity choices, this guide offers an unprecedented look into the fragrant world of the stars.
| Fragrance | Celebrity / public figure(s) | Association type | Source | Shop |
|---|---|---|---|---|
| Acqua di Parma Colonia Club | Cary Grant, Ava Gardner, Audrey Hepburn, Kevin Costner, Sharon Stone | Golden‑Age & modern personal wear | Lifestyle Asia feature noting all five stars' devotion to Colonia (Lifestyle Asia) | Shop |
| Armani Code EDT | Regé‑Jean Page | Global ambassador (2022–) | Hypebae announcement (Hypebae) | Shop |
| Azzaro The Most Wanted | Sebastián Yatra | Global ambassador | PR Newswire release (PR Newswire) | Shop |
| Jon Kortajarena | Campaign face | Azzaro official announcement (PureWow) | ||
| By Kilian Angels' Share | Beyoncé | Personal favourite | PureWow review on "Beyoncé's favourite fragrance" (PureWow) | Shop |
| Burberry Hero EDP | Adam Driver | Brand ambassador | ABC News campaign story (ABC News) | Shop |
| Carolina Herrera Good Girl EDP | Karlie Kloss | Brand ambassador | Anne‑of‑Carversville interview (Anne of Carversville) | Shop |
| Carolina Herrera 212 VIP Black EDP | Cameron Dallas, Taylor Hill, Hailey Baldwin | #OwnTheParty campaign stars | L'Officiel Malaysia feature (L'Officiel Malaysia) | Shop |
| Carolina Herrera Bad Boy EDT | Ed Skrein | Brand ambassador | MaleModelScene campaign article (Male Model Scene) | Shop |
| Chanel Bleu de Chanel EDT | Timothée Chalamet | Global ambassador (2023–) | Sharp Magazine report (Sharp Magazine) | Shop |
| Chanel Coco Mademoiselle EDP | Whitney Peak (current), Keira Knightley (former) | Brand ambassadors | Who What Wear interview (Whitney Peak) (mugler.co.uk) | Shop |
| Chanel Nº 5 EDP | Marilyn Monroe (quote) | "Only Nº 5 in bed" (Life, 1952) | Vanity Fair retrospective (Vanity Fair) | Shop |
| Margot Robbie, Jacob Elordi | Current ambassadors | Marie Claire campaign recap (YouTube) | ||
| Coach Man EDT | Michael B. Jordan | Brand ambassador | Essence coverage of Jordan's Coach campaign (Essence) | Shop |
| Creed Aventus EDP | David Beckham (plus other stars) | Personal wear | 10Fragrances article confirming Beckham wears Aventus (10Fragranes) | Shop |
| Creed Green Irish Tweed | Pierce Brosnan | Personal wear | ParfumPlus profile (ParfumPlus Magazine) | Shop |
| Creed Silver Mountain Water | George Clooney & Drake | Personal wear | Perfumeson celebrity list (perfumeson.com) | Shop |
| Dior Sauvage EDT | Johnny Depp | Ongoing face since 2015 | BrandTruth feature on Depp's first Sauvage film (Brand Truth Consulting) | Shop |
| Dolce & Gabbana K EDT | Mariano Di Vaio | Brand ambassador | Esquire profile (The Fedora Lounge) | Shop |
| Dolce & Gabbana Light Blue EDT | Theo James & Vittoria Ceretti | Campaign couple | D&G 2025 Capri film (YouTube) (YouTube) | Shop |
| Dolce & Gabbana The One EDT | Emilia Clarke & Kit Harington | Brand ambassadors | Hello! campaign article (TheShaveDen) | Shop |
| Emporio Armani Stronger With You EDT | Nicholas Hoult & Alice Pagani | "Together Stronger" film leads | Kaleli.org commercial piece (Lifestyle Asia) | Shop |
| Giorgio Armani Acqua di Giò EDT | Chase Stokes, Jonathan Daviss, Lukas Gage, Aaron Taylor‑Johnson (lead) | Gen‑A campaign | Forbes report (Forbes) | Shop |
| Givenchy Gentleman Intense EDT | Aaron Taylor‑Johnson | Brand ambassador | Hello! article (Cinemablend) | Shop |
| Gucci Guilty EDT | Jared Leto & Lana Del Rey (+ Courtney Love cameo) | #ForeverGuilty campaign | Gucci Stories page (Influencer Intelligence) | Shop |
| Hugo Boss Bottled EDT | Chris Hemsworth | Global ambassador | Boss YouTube ad (YouTube) | Shop |
| Hugo Boss The Scent EDT | Jamie Dornan | Brand ambassador | Hugo Boss short film (Forbes) | Shop |
| Jean Paul Gaultier Scandal EDP | Parker van Noord | Campaign face | Wonderland interview | Shop |
| Jo Malone English Pear & Freesia | Sofia Richie Grainge | Personal favourite | Jo Malone official page highlighting Richie's pick (United Kingdom - English) | Shop |
| Le Labo Santal 33 | Meghan Markle, Justin Bieber, Alexa Chung, Emma Roberts | Personal wear | 29Secrets celebrity list (29Secrets) | Shop |
| MFK Baccarat Rouge 540 | Olivia Rodrigo (+ Rihanna, Beyoncé) | Personal favourite | Allure celebrity‑fragrance roundup (Allure) | Shop |
| Marc Jacobs Daisy EDT | Kaia Gerber | Ongoing campaign face | Coty press release (investors.coty.com) | Shop |
| Marc Jacobs Perfect EDP | Lila Moss | Launch ambassador | Fashion Magazine story (Fashion Magazine) | Shop |
| Montblanc Legend EDT | Zinédine Zidane | Brand ambassador | Montblanc campaign page (Montblanc) | Shop |
| John Legend | Brand ambassador | DestinyConnect feature (gq.co.za) | ||
| Mugler Alien (EDP / Goddess) | Willow Smith | Global muse | Mugler UK "Alien Goddess" page (mugler.co.uk) | Shop |
| Paco Rabanne 1 Million EDT | Nick Youngquest | Campaign alumnus* | GQ interview on Invictus/Legend career (gq.co.za) | Shop |
| Paco Rabanne Invictus EDT | Nick Youngquest | Global ambassador | GQ interview (gq.co.za) | Shop |
| Paco Rabanne Phantom EDT | Charlie Heaton | Global ambassador | Fashionotography profile (fashionotography) | Shop |
| Prada Luna Rossa Ocean | Jake Gyllenhaal | Global ambassador | Prada YouTube film (YouTube) | Shop |
| Prada Paradoxe EDP | Emma Watson (star + director) | Global ambassador | Vanity Fair long‑read (Vanity Fair) | Shop |
| Tom Ford F**king Fabulous (brand line) | Hyun Bin | Asia‑Pacific ambassador | Hypebae story | Shop |
| Tom Ford Tuscan Leather EDP | Drake | Song titled after scent | XXL Mag explainer | Shop |
| Tom Ford Tobacco Vanille EDP | Harry Styles | Personal favourite | ScentUrban roundup | Shop |
| Versace Dylan Blue Pour Homme | Bella Hadid | Campaign face | Versace campaign page (Just Jared) | Shop |
| Versace Eros EDP | Channing Tatum | Global ambassador (2024) | Fucking Young news (Fucking Young!) | Shop |
| Viktor & Rolf Spicebomb EDT | Sean O'Pry | Original campaign model | YouTube ad (YouTube) | Shop |
| YSL Black Opium Le Parfum | Zoë Kravitz | Global ambassador (2018‑) | Hello! announcement | Shop |
| YSL MYSLF | Austin Butler | Launch ambassador | YSL Beauty page (Yves Saint Laurent) | Shop |
| Finn Wolfhard | Campaign face | People exclusive (People.com) | ||
| YSL Y EDT | Lenny Kravitz | Global ambassador | Forbes feature (Forbes) | Shop |
| Oakcha Lost in Ink | Taylor Swift | Inspired by Taylor Swift’s Wonderstruck | Fragrantica listing (Fragrantica) | Shop |
| Billie Eilish Your Turn EDP | Billie Eilish | Celebrity fragrance (her own brand) | Harper’s Bazaar feature (Harper’s Bazaar) | Shop |
| Sabrina Carpenter Sweet Tooth EDP | Sabrina Carpenter | Celebrity fragrance (debut perfume) | Fangirlish report (Fangirlish) | Shop |
| Ariana Grande Cloud Pink EDP | Ariana Grande | Celebrity fragrance (her own line) | Entertainment Tonight coverage (ET Online) | Shop |
| Versace Bright Crystal EDT | Lily James | Face of campaign (2023) | HELLO! Magazine (HELLO!) | Shop |
| Dior Homme EDT | Robert Pattinson | Brand ambassador (since 2013) | Business Standard news (Business Standard) | Shop |
| Jude Law | Former campaign face (2000s) | FashionNetwork campaign (FashionNetwork) | ||
| Jo Malone Nectarine Blossom & Honey | Poppy Delevingne; John Boyega | Brand ambassadors; Boyega resigned (2020) | Reuters report (Reuters) | Shop |
| Tom Ford Santal Blush EDP | Taylor Swift | Reported frequent use / signature scent (unofficial) | Glamour feature (Glamour) | Shop |
| Giorgio Armani Acqua di Giò EDP | Aaron Taylor-Johnson | Face of campaign (since 2023) | Hollywood Reporter (Hollywood Reporter) | Shop |
| Versace Eros Parfum | Channing Tatum | Global ambassador (2024) | Fucking Young news (Fucking Young!) | Shop |
| Jean Paul Gaultier Scandal Gold EDP | Imaan Hammam | Face of campaign (since 2021) | Ads of the World (Ads of the World) | Shop |
| Parker Van Noord | Model for campaign (2021) | The Fashionisto feature (The Fashionisto) | ||
| Jean Paul Gaultier Classique EDT | Shirley Mallmann | Starred in original ad (circa 2002) | Wikipedia reference (Wikipedia) | Shop |
| Rianne Ten Haken & Jarrod Scott | Models in “On the Docks” 2025 campaign | Cosmetics Business (Cosmetics Business) | ||
| Marc Jacobs Daisy Love | Kaia Gerber | Face of fragrance (since 2017) | Fashion Network (Fashion Network) | Shop |
| Giorgio Armani Si Intense EDP | Cate Blanchett | Global ambassador (since 2013) | Pynck (Pynck) | Shop |
| Sadie Sink | New ambassador (since 2023) | Duty Free Hunter news (Duty Free Hunter) | ||
| Calvin Klein CK Be | Kate Moss | Campaign model (1996) | ScannedFashionWorld (ScannedFashionWorld) | Shop |
| Hugo Boss Bottled Tonic EDT | Chris Hemsworth | Global ambassador (since 2017) | HUGO BOSS Group (Press release) | Shop |
| Gerard Butler | Former ambassador (2014–2016) | Cosmetics Business article (Cosmetics Business) | ||
| Viktor & Rolf Flowerbomb Extreme EDP Intense | Anya Taylor-Joy | Face of fragrance (since 2019) | Rank Magazine (RANK) | Shop |
| Dior Miss Dior EDP | Natalie Portman | Face of fragrance (since 2011) | Vogue interview (Vogue) | Shop |
| Ex Nihilo Blue Talisman EDP | Travis Kelce | Personal favourite | Cosmopolitan feature (Cosmopolitan) | Shop |
| Versace Eros Flame EDP | Channing Tatum | Global ambassador (2024) | Fucking Young news (Fucking Young!) | Shop |















